Dragon – A Poem

By Dawn Shuler Ancient Sleeping Dragons of green Thin green forested spines draping across the land Protecting Guarding Their drowsy rumbles only whispers of their roars They will sleep until needed And then they’ll wake, wary, angry Thrusting out of the ground Truly on guard Fierce Ancient Awake Dragons of green Wings unfurled Protecting Guarding Read More

[FUEL] 5 Simple Ways to Make Progress with Your Marketing

By Dawn Shuler Running an online business requires a ton of marketing… even some things you might not consider marketing. Article writing, blogging, social media updates, sales page copy, campaign emails, video scripts, networking elevator speeches, bios… It can be overwhelming when you think about it. Sometimes it even seems easier to just not do anything. Here are five strategies to help you simplify your marketing plans – and to make sure you continue to market! The first – and the key to any project – is to break down your marketing into bite-sized small pieces. Then, take one task at a time. And if you’re a list maker, then each of those pieces is an individual task – much nicer to your psyche as you try to get things done, and you get to cross off those to-do items more often! If you have graphics (or other pieces) to Read More

[FUEL] Daily Time Management Model for Amazing Productivity

By Dawn Shuler   That’s quite a claim, isn’t it… “Daily Time Management Model for Amazing Productivity”? There are two reasons I wrote it that way: It’s a model. In other words, I’m not saying this is how you must structure your day, no matter what. Using this model – the way I’ve adapted it to MY life and business – has truly resulted in amazing productivity. For the month I’ve been using this system, I’ve been more productive, felt better, have gotten more done in one month than in most consecutive six months in my fourteen years of business. Okay, that was a mouthful. For those that think in equations, here is a formula: Time Management System = most productive in 1 month > in any previous 6 months I’ve broken down my daily time management system into its various pieces so that you can determine what works for Read More

11 Essential Ingredients Every Blog Post Needs Infographic

Copyblogger puts out some awesome content, along with infographics.  If you don’t get their info, subscribe now.  Do not stop. Do not pass go.  Sign up for their stuff – it’s so worth it! (I’m subscribed to probably fewer than a dozen newsletters… this one is top of the list.) When you read all 11 ingredients, and you get to #11, you’ll understand why I’m sharing this particular infographic.  🙂 Like this infographic? Get content marketing advice that works from Copyblogger. Read More

[FUEL] Slay the Inner Critic Gremlin – Your most important first step…

By Dawn Shuler During my Just Write! Virtual Workshops, I have a few rules for my participants: No email, phone, or social media Commit to doing it badly Don’t edit, unless that’s the specific project for the workshop Take projects in chunks instead of trying to look at entire project Follow your energy Why do I have rules? Because without them, it’s very easy to be paralyzed by the creative process. Here are things I hear from my clients and people in my programs all the time: “I’m so overhwhelmed… I don’t know where to start!” “I feel scattered. I have notes on bits of paper everywhere.” “What if it’s not good enough?” The rules for my workshop work for any project, and, honestly, that’s why they’re there. Because, otherwise, you would get so caught up in the overwhelm, stress, and anxiety that you wouldn’t make any progress. I ran Read More

[FUEL] Dream a Little Dream

By Dawn Shuler For some people, January can feel like this super productive, let’s get things done time of year. There are all these resolutions and goals and new year energy. Boom. Boom. Boom. Well, I like to do things differently (no surprise there). I slow down and go inward to see what wants to be created. Sure, I do the whole smart business planning thing, but all that smart business planning needs to be driven by something deeper. What do I want to bring into the world this year? What am I being called to do? Is the direction I’m going in the right one for me? How can I use my gifts and genius to an even greater level – and help even more people? So, while, yes, I did set goals for 2016, those goals were based on the deeper, more introspective work I did. I suggest Read More

Proofread much?

By Dawn Shuler Mark and I were in Home Depot the other day, and while Mark was looking for the perfect washer for a project (and I don’t mean the kind that you put your dirty clothes in), I amused myself by reading promotional placards. These canister thingies were hanging, but since they were packaged, you couldn’t see how they could next together, like the ad promises they can. As I continued to read (yes, I’m the chick who reads all sides of a cereal box), I was stumped by the last sentence in the Use It! section.  At first, I thought it might lead you to the information in the bottom banner, but it doesn’t make sense. Click on the picture for a bigger version, but in case that’s too much trouble, I’ll spell it out for you. Use It!… In the work-place and throughout the home and garage.  Read More

[FUEL] Create a Business that Works for You and that You Love

By Dawn Shuler You hear how you should do this and you should do that. Heck, as a business coach, even I tell you what to do! (And one note about that… I always follow any suggestion or recommendation with “You have to do what works for you.”) Models, formulas, strategies, tools, worksheets, and the like are fabulous for helping you navigate the waters of business, but they’re not meant to be so sacred that you can’t deviate from them and follow your heart’s wisdom. If you’re making decisions in your business that are based from your heart and passion for what you want in your business, then you are on your way to creating a business you love. But if you’re making decisions – or not taking action – out of fear or lack, then your business will probably not end up being one you love. How do you Read More

From Concept to Completion

As entrepreneurs, most of us have the bright shiny object syndrome… where we have so many GREAT ideas, but with so many possibilities, we’re not sure which one to focus on. Or we have our one precious project, but it feels overwhelming to do all that needs to be done. Sure, it can be as simple as one step at a time, but what if you don’t know all the steps? Or maybe you’re afraid that if you started outlining all the steps, you’d have about 200?! When I look back over the last 14 years of my business, what’s brought me the greatest excitement and fulfillment has been to help my clients bring their ideas into the world. My gift is the ability to create a step-by-step process for anything. It’s happened countless times that I’ll be talking with someone casually, and she’ll tell me about a project, and Read More

Feed them a little at a time…

By Dawn Shuler Our inclination is to give too much information. Even in a casual conversation where we’re recounting some small incident… “It started to snow… hey, do you remember that year when it snowed tons, and we were stuck in for four days?  Anyway, the car started to skid, and I thought, ‘Oh, man, I’m in trouble…’ And it ended up being fine, but it did make me think about needing new tires.  Wait, I wonder if they need air?” Now, that’s somewhat stream of consciousness and a little unfair to point fingers during casual conversations. It’s not as if we script out what we’re telling our best friend or the cool new biz girlfriend from down the street. We’re just talking. I see the problem of too much information in writing of all kinds… fiction, movies, emails, sales pages.  In the case of books, it’s as if the Read More