Do you struggle with creating content for your business?

Do you have tons of ideas or half-formed concepts, but have no clue if they’re worthy?

Do you know how to create content out of your skills, experiences, and gifts?

As an entrepreneur, you probably have a jumble of ideas in your head that creates a loud din that drowns out everything else. Plus, you might not be able to see the potential in the work you do (what’s special about me?).

What I know is that there is a TON that is valuable about you and the work you do… and there is content inside you that is just waiting for you to bring out into the world!  Sometimes, you just can’t see it.  You’re too close.  Your Inner Critic Gremlin has a loud voice.  And you can’t see how unique you are and the value that uniqueness brings to your work.

I can help you bring all that to light, along with the content you want to create.

I get such joy and fulfillment when I see a client’s eyes light up or the energy in her voice when we free that idea from the jumble and see the amazing potential!

Do you want an objective, expert eye on an idea you have for a program, product, article series, business rebrand, workshop, exercises, book… whatever content you’re itching to create?

Content Strategy Consultation

I’ve been working with hundreds of entrepreneurs, business owners, and writers over the last 13+ years, and in our consultations, I bring my gifts of big picture business strategy, a mind geared toward systems and processes, an instinct for what works, intuition to see to the heart of your strengths and challenges, and empathy to gently guide you to your goals.

You can use this one-hour Content Strategy Consultation to share a content idea, review an existing piece of content (think website, article, workshop flyer, product, marketing material), or create the outline of a plan to bring your content to fruition.

What I’m amazing at is in just talking with you for a bit, I quickly see a picture of the powerful possibilities to take your knowledge and experience – your content – and create information, products, programs, a workshop, an exercise, and maybe even a book out of them. (Possibilities are awesome things!)

I bet – after talking with you for a few minutes – that we could brainstorm 5+ blog post topics.  Or refine your sales page for better results.  Or create the outline for a product launch campaign.  Or design a workshop.  Or craft a worksheet that you can send immediately as part of your client nurture campaign.

Are you ready to see what’s ready to burst forth?

Content Strategy Consultations are $297/hour.




What others have to say about coaching with me…

"If you are in need of honest feedback and great advice on branding, I would definitely recommend Dawn Shuler. Dawn looked at my website and gave me some great suggestions on bringing the theme to my Facebook and other social media platforms, and it's been a big help. Sometimes you just don't see what others see, and this kind of feedback is really important to get the message across that you are trying to get others to hear. Thanks Dawn!"

Linda Larson-Schlitz

"Working with Dawn was one of the best decisions I made when writing a sales page for an upcoming event. As a writer, I thought I had written great content, but with Dawn’s creative insight, I found a much more successful way to communicate the event. She coached me topic by topic and line by line by asking probing questions and offering much more productive solutions. Because of my work with Dawn, I have been able to use those same strategies to create quality content for other sales pages and blog posts. Not only is she super knowledgable, but Dawn is one of the nicest people I have ever worked with. She encourages you to stretch yourself and your communication to a whole new level."

Esther Hughes

"Coaching with Dawn was more than I expected. There was support for me as well as the sharing of techniques that were specific to me. Not only me personally in a broad sense, but also specific to where I was in my process. There were times when I would end our conversations having not only come to a realization about a problem or dilemma that I had not been aware of that was holding me back, but also with the solution to that dilemma. Things that I know, looking back, would have taken me weeks or months to work through, I was able to identify and problem solve after one session.

I had not acknowledged the extent to which my negative self-talk got in the way of my productivity and creativity. Dawn's gentle but firm approach was ceaseless in guiding to that awareness and encouraging me to take a more positive approach, not only to my project, but to myself. At this point, I am more supportive of myself and the creative process.

There were times in talking with Dawn that I already had all the answers; it just took the trust in the relationship that she built with me to confirm those answers. It's like talking through a situation with a best friend that you trust to tell you the truth that you already know. As a result of those experiences, I now trust myself more and spend less energy second guessing and more on just enjoying the process.

As a result of coaching with Dawn, I am going to finish the project that she helped me with. I realize now that my biggest enemy is my time/schedule and not some inherent weakness in my abilities."

Dessie Z.
Prunedale, California

"Dawn and I have done a lot of work on refining my business systems and marketing copy. I had done a lot of training with other teachers and had a good base started for my business. But Dawn's systems-oriented mind is really helping me take each part of my marketing and business and refine it. Dawn's encouraging feedback on my weekly accountability emails has been really helpful, as have just taking the time to write a detailed reflection on how I'm doing for the week. I've also really appreciated the monthly Just-Write Virtual Writing Workshops to have focused time for writing in community."

"With Dawn's wise counsel, expertise and coaching, I've shifted from "I can't write" to "I'm a writer, who knew?!" Under her guidance, I've successfully co-authored a chapter in a published book, drafted all my website copy, and started a blog! This came after years of "stuckness" and procrastination.

Dawn helped me get out of my own way by listening deeply to what I was saying, feeling and wanting. She then helped find creative strategies that fit me and provided constant encouragement and direct feedback along the way. She is a rigorous accountability partner, yet we shared a lot of laughter and fun too. I highly recommend Dawn - she is a wonderful person, trusted business partner and friend."

Lee Ann Wurster-Naefe, PCC

"Dawn immediately touched my heart from the moment of our first conversation. She is authentic, warm, cheery and caring. I had the pleasure of being coached by a special someone that is connected and true to her Self. Her end result is always the same; for her clients to speak their inner voice. She regularly stated that every one of us has something important to share with the world. We just have to find a way to let it out without judgment and criticism. Dawn was my way of allowing the message to surface and let it go through writing.

Dawn gave me generous and much needed support and guidance to dig deeper, and still continue to be true to myself. We quickly gloss things over when deep issues arise, not wanting to face them, but Dawn continued to encourage me and always expected me to do my best. She challenged me to see things differently and to believe in my message, as well as the writing process.

Dawn’s coaching empowers and challenges you to work deep; to find the core of your thoughts; to hear your voice; and to authentically be who you really are. Her process of writing is very healing. I highly recommend Dawn for the novice to the advanced. She gave me the confidence and trust to believe in me. Thank you, Dawn. I bless you for all you have done to help me."

Desiree Leigh Thompson, Ph.D

"Before I started working with Dawn, I was struggling with how to revise the message on my association website. I felt it wasn't focused on what was best for my audience of virtual assistants. Once Dawn reviewed my content, she asked me to describe what I ultimately wanted visitors to do. Then she gave me some ideas around how to share that message and craft the content. As a result of Dawn's coaching, my association members have gotten engaged and helped with the new design. I have learned to keep asking 'what's in it for them' as I continue working on the site. Dawn is exactly what I needed -- an impartial set of eyes!"